Poetry on Buses: Writing Home Logo


The first part of a conversation really, really matters. It’s why people love (or hate) logos so much—that wordmark or icon or lockup has to introduce, stand in for, hint at, or sometimes even distract from all the perceptions that make up a brand. That can put a lot of pressure on a little piece of art. Bring it on.

Design and strategy of Hill7, Loop and Brightlight logos done in partnership with Kite. TechnoServe was done in partnership with Kite and Brotherton Strategies.